Airtel India is the second largest provider of mobile telephony and second largest provider of fixed telephony in India, and is also a provider of broadband and subscription television services. The brand is operated by several subsidiaries of Bharti Airtel, with Bharti Hexacom and Bharti Telemedia providing broadband fixed line services and Bharti Infratel providing telecom passive infrastructure service such as telecom equipment and telecom towers. Bharti Airtel Limited is part of Bharti Enterprises and is headed by Sunil Bharti Mittal.
Airtel is the first Indian telecom service provider to achieve Cisco Gold Certification. It also acts as a carrier for national and international long distance communication services. The company has a submarine cable landing station at Chennai, with a connection to Singapore. As of September 2016, Airtel has 255.73 million subscribers with a market share of 24.7% in the Indian telephony market. Airtel was named India's second most valuable brand in the first ever Brandz ranking by Millward Brown and WPP plc.
Video Airtel India
Mobile services
Airtel operates in all telecom circles of India. Airtel is the largest operator in rural India, with 256.80 million subscribers as of July 2016.
3G
On 18 May 2010, the 3G spectrum auction was completed and Airtel paid the Government of India INR122.95 billion (US$1.9 billion) for spectrum in 13 circles, the most amount spent by an operator in that auction. Airtel won 3G licences in 13 telecom circles of India: Delhi, Mumbai, Andhra Pradesh, Karnataka, Tamil Nadu, Uttar Pradesh (West), Rajasthan, West Bengal, Himachal Pradesh, Bihar, Assam, North East, and Jammu & Kashmir. Airtel also operates 3G services in Maharashtra & Goa and Kolkata circles through an agreement with Vodafone and in Gujarat and Punjab through an agreement with Idea. This gives Airtel a 3G presence in all 22 out of 22 circles in India. Airtel is fined by DoT 3.50 billion for not stopping offering 3G Services through Roaming Pacts outside its Licensed Zones in Seven Circles.
On 20 September 2010, Bharti Airtel said that it had given contracts to Ericsson India, Nokia Siemens Networks (NSN) and Huawei Technologies to set up infrastructure for providing 3G services in the country. These vendors would plan, design, deploy and maintain 3G-HSPA (third-generation, high-speed packet access) networks in 13 telecom circles where the company had won 3G licences. While Airtel awarded network contracts for seven 3G circles to Ericsson India, NSN would manage networks in three circles. Chinese telecom equipment vendor Huawei Technologies was introduced as the third partner for three circles.
Airtel launched 3G services in Bangalore on 24 January 2011. On 27 January 2011, Airtel launched 3G in Chennai and Coimbatore in Tamil Nadu. On 27 July 2011, 3G services were launched in Kerala's 3 largest cities - Kochi, Kozhikode and Thiruvananthapuram.
Airtel 3G services are available in 200 cities through its network and in 500 cities through intra-circle roaming arrangements with other operators. Airtel had about 5.4 million 3G customers of which 4 million are 3G data customers as of September 2012. Airtel has 3G licence in all 22 circles.
4G
On 19 May 2010, the broadband wireless access (BWA) or 4G spectrum auction in India ended. Airtel paid INR33.1436 billion (US$520 million) for spectrum in 4 circles: Maharashtra and Goa, Karnataka, Punjab and Kolkata. The company was allocated 20 MHz of BWA spectrum in 2.3 GHz frequency band. Airtel's TD-LTE network is built and operated by ZTE in Kolkata and Punjab, Huawei in Karnataka, and Nokia Siemens Networks in Maharashtra and Goa. On 10 April 2012, Airtel launched 4G services through dongles and modems using TD-LTE technology in Kolkata, becoming the first company in India to offer 4G services. The Kolkata launch was followed by launches in Bangalore (7 May 2012), Pune (18 October 2012), and Chandigarh, Mohali and Panchkula (25 March 2013). Airtel obtained 4G licences and spectrum in the telecom circles of Delhi, Haryana, Kerala and Mumbai after acquiring Wireless Business Services Private Limited, a joint venture founded by Qualcomm, which had won BWA spectrum in those circles in the 4G spectrum auction.
Airtel launched 4G services on mobile from February 2014. The first city to get the service was Bangalore. Airtel has started their 4G services in Karnal and Yamunanagar in Haryana on 16 June 2015. Airtel 4G trials has been started in Delhi from 18 June 2015. Airtel had 1,20,000 4G subscribers as of May 2014.
As of March 2016, Airtel provides 4G coverage in 350 cities in 15 circles. Airtel extended its 4G network to 15 km off India's coastline, following a request by the Indian Navy.
VoLTE
On 3 November 2016, The Economic Times reported that Airtel had awarded a INR402 crore (US$60 million) contract to Nokia to implement Voice over Long-Term Evolution (VoLTE) technology on the operator's network nationwide. Airtel had previously awarded a smaller contract to Nokia for trial of VoLTE technology in select circles in early 2016. Airtel subscribers will be able to place VoLTE calls in areas covered by LTE. If LTE is not available in the area, the call will fall back to 3G or 2G. Airtel is expected to launch VoLTE services in early 2017.
Maps Airtel India
Network
Radio frequency summary
Airtel India owns spectrum in 900 MHz, 1800 MHz, 2100 MHz and 2300 MHz bands across the country.
Project Leap
On 30 November 2015, Airtel announced the launch of a network transformation programme called Project Leap. Under the programme, the company will invest INR60,000 crores over the next 3 years to upgrade its network across India. Airtel will deploy over 160,000 base stations nationwide, and also expand its mobile broadband coverage to over 500,000 villages. Under Project Leap, Airtel will introduce several technologies such as small cells, carrier aggregation solutions, WiFi hotspots, and several different spectrum bands to improve network coverage in indoor areas. The company will also deploy more than 5,50,000 km of domestic and international fiber, and upgrade its legacy networks and base stations over the three-year period.
Airtel Broadband will also benefit from Project Leap. The ISP's maximum offered speed will rise from 16 Mbit/s in 2016 to 50 Mbit/s when after the programme is implemented.
On 14 June 2016, Airtel launched the Open Network initiative under Project Leap. The Open Network service allows users to view Airtel's mobile network coverage and signal strength across India, in addition to network site deployment status. This was first launched on a trial basis in December 2015, before its official launch in June 2016.
In February 2016, Airtel deployed LTE Advanced carrier aggregation technology in Kerala. Carrier aggregation combines the capacities of TD-LTE (2300 MHz spectrum band) and FD-LTE (1800) enabling better spectrum utilization and efficiency. The network achieved data speeds of up to 135 Mbit/s.
Airtel Money
Airtel has started a new mCommerce platform called Airtel Money in collaboration with Infosys and SmartTrust (now Giesecke & Devrient). The platform was launched on 5 April 2012, at Infosys' headquarters in Bangalore. Using Airtel Money, users can transfer money, pay bills and perform other financial transactions directly on the mobile phone. It has an all-India presence. Certain charges are levied per Airtel Money transaction.
SmartDrive
SmartDrive is navigation app exclusive to Airtel customers. The app features voice-based turn by turn navigation, traffic updates, and approximate travel time based on current conditions.
The app was launched on 12 September 2012. At the time of launch, it was available only in Bangalore, Mumbai and NCR. Services are currently available in Chennai. Service was expanded to Pune and Hyderabad by December 2012.
iPhone
The iPhone 3G was rolled out in India in 2008 by Airtel. However, high prices and contract bonds discouraged consumers and it was not as successful as the iPhone is in other markets of the world. Airtel introduced the iPhone 4 on 27 May 2011 and the iPhone 5 on 2 November 2012.
Subscriber base
The Airtel wireless subscriber base according to Telecom Regulatory Authority of India (TRAI) as of July 2016 was:
Metros
- Delhi - 11,347,967
- Kolkata - 4,756,286
- Mumbai - 5,901,183
"A" Circle
- Andhra Pradesh & Telangana - 24,115,714
- Gujarat - 8,624,110
- Karnataka - 21,252,139
- Maharashtra & Goa - 13,465,482
- Tamil Nadu & Chennai- 17,721,709
"B" Circle
- Haryana - 3,256,498
- Kerala - 4,410,132
- Madhya Pradesh & Chhattisgarh - 13,167,350
- Punjab - 8,080,854
- Rajasthan - 19,650,609
- Uttar Pradesh (East) - 21,513,837
- Uttar Pradesh (West) & Uttarakhand- 8,396,686
- West Bengal & Sikkim - 15,150,564
"C" Circle
- Assam - 6,130,263
- Bihar & Jharkhand - 29,015,941
- Himachal Pradesh - 2,886,707
- Jammu and Kashmir - 3,297,984
- North East India (excluding Assam and Sikkim) - 3,952,201
- Orissa - 10,672,418
Airtel is the market leader in India with about 256.80 million wireless subscribers in India or about 24.83% market share at the end of July 2016. In 2016 version of The Brand Trust Report published by Trust Research Advisory, Airtel is placed as the most trusted mobile operator brand in India
Airtel Broadband
V-Fiber
Airtel launched its V-Fiber service in October 2016. V-Fiber combines fiber technology and vectorization to deliver data speeds up to 100 Mbps through existing infrastructure.
IPTV
Airtel Broadband launched its IPtV service in 2009. On 31 August 2016, the company shut down the service, and offered its 50,000 subrcibers a free upgrade to Airtel Digital TV. The company stated that the move was part of its strategy to focus on a single television service.
Net Neutrality Debate
In April 2015, Airtel launched a marketing platform called Airtel Zero, which allows application providers to pay for the data used by the consumers, enabling consumers to access specific mobile apps at zero data cost. Flipkart, a leading Indian e-commerce firm reportedly was to become the launch partner of "Airtel Zero". The issue triggered debate on net neutrality in India and following protests Flipkart pulled out of Airtel Zero.
See also
- Bharti Airtel
- Bharti Enterprises
References
External links
- Official website
Source of the article : Wikipedia
0 Comments